Oprah Winfrey's "Oprah's Book Club" is a highly influential and long-running literary campaign that has had a significant impact on the publishing industry and the reading habits of millions of people. Oprah, a well-known media mogul and television personality, launched this campaign in 1996 as a recurring segment on her talk show, "The Oprah Winfrey Show." The campaign has continued to evolve and expand over the years. Here are some key aspects of Oprah's Book Club:

1. Book Selection: Oprah selects a book approximately every month (or less frequently) that she believes is worth reading and discussing. These selections encompass a wide range of genres, including fiction, non-fiction, memoirs, and self-help.

2. Promotion: When Oprah announces her book selection, it often becomes an instant bestseller due to the immense popularity and influence of her show and brand. She promotes the book on her talk show and in various media outlets.

3. Discussion and Engagement: Oprah encourages her audience to read the selected book and engage in discussions about it. She often hosts televised book club discussions with authors, readers, and experts, creating a sense of community and fostering a love for reading.

4. Impact on Sales: The "Oprah Effect" is a well-known phenomenon in the publishing industry. Books selected for Oprah's Book Club experience a significant boost in sales, often becoming bestsellers and reaching a wide audience.

5. Diverse Selections: Oprah is known for choosing books that tackle important social and emotional themes, often featuring diverse authors and characters. Her selections have contributed to a more inclusive and varied literary landscape.

6. Online Presence: In addition to her television show, Oprah's Book Club has a substantial online presence. It includes a website, social media platforms, and digital resources for readers to connect and engage with the book club's selections.

7. Book Club 2.0: In 2012, Oprah revived her book club as "Oprah's Book Club 2.0," partnering with her television network, OWN (Oprah Winfrey Network). This iteration continued to introduce new selections and engage with a broader audience through digital and social media channels.

Oprah's Book Club has played a significant role in promoting literacy, fostering a love for reading, and sparking meaningful conversations about books and their themes. It has also provided a platform for both established and emerging authors to reach a wider audience. Oprah's influence in the literary world is undeniable, and her book club remains a powerful force in the world of publishing and reading.